TikTok Conference, Facebook & LinkedIn, AI in Social Media, and ‘Back To The Future’ (1985)

Welcome back to the Social Media Newsroom with Pascal Fintoni and Natalie Eminae.

We have a bumper episode with more news, practical tips, rants and raves about your favourite social networks!

This is your audio and video magazine organised into 4 segments, and we look at:

– What are the lessons from the TikTok World 2025 conference, and the future of vertical videos?

– A social media tech and a tactic for you to try out. And yes, it is about AI!

– What are the latest changes on LinkedIn, Facebook, Pinterest and more, and are they important?

– Film Marketing – Social Media Special: what if ‘Back To The Future’ (1985) had been released in 2025? What would a social media marketing campaign look like?

 

 
➡️ You can listen to the whole conversation or fast-forward to your preferred segment:

🔎 [04:15] Part 1 – Spotlight on: TikTok World 2025 Conference

Natalie and Pascal reflect on the many insights shared during this recent online event, and discuss the future of vertical videos on other platforms.

Key takeaways include:

• The conference format was refreshingly manageable – segments ran between 7-11 minutes
https://ads.tiktok.com/business/en-US/tiktok-world

• TikTok is focusing heavily on empowering their community and helping marketers tap into genuine user behaviours, rather than disrupting the experience with intrusive advertising

• Some impressive stats shared:
– Over 75% of TikTok users consider brands after watching content on the platform
– 60% of TikTok shoppers have made purchases after seeing content/ads
– 170 million people open TikTok daily

• They unveiled their new “TikTok Market Score” – a first-of-its-kind data insight solution that helps identify and target audiences at every stage of the sales funnel

• The platform has expanded its comprehensive business tools including: Symphony, TikTok Shop, and more e-commerce optimisation

• A key insight shared: TikTok’s audience is more diverse than many assume – one client example showed 40% of their audience was over age 55

• TikTok positions itself as delivering “big screen impact on a small screen” – with engagement levels reportedly matching television and exceeding other mobile platforms

 

Intrigued? Make sure to watch and listen to our full conversation, and for more practical guidance on video for social media:

Social Media Video Academy from Ococo Media: https://www.ococomedia.co.uk/blog/categories/social-media-video-academy

Video Marketing Online Course from Pascal Fintoni: https://pascalfintoni.com/video-marketing-and-youtube-bootcamp/

 

💻 [35:45] Part 2 – The ONE Tactic or Tech to try out

Pascal’s recommendation: TACTIC

Using AI to plan your social media campaigns? Give yourself and your digital assistant a competitive with the ultimate customer profile/avatar. Copy and paste the prompt below:
I need your help to write a detailed customer profile or persona. Acting as my expert marketing and sales consultant, can you please remind me how to structure a customer profile or persona for b2b/b2c?

Natalie’s recommendation: TECH

GENMOJI! Apple’s new AI toy lets you create custom emojis (called Genmojis!) with only a couple of words prompt needed to describe what you want or create one of friends and family based on their photos. https://support.apple.com/en-gb/guide/iphone/iph4e76f5667/ios

 

👍👎 [44:38] part 3 – Important / Not Important

Pascal presents news/announcements from social media platforms and asks Natalie to react by stating ‘important’ or ‘not important’.

News highlights include:
– LinkedIn’s new option to add video covers to articles, algorithm shifts favouring comments and evergreen content,
– Facebook’s advice to move external links to comments,
– YouTube’s updated AI disclosure rules,
– Pinterest’s in-app swipe-up feature boosting direct traffic,
– Threads testing DMs and appointing a platform chief,
– Instagram’s added teen safety measures,
– and WhatsApp extending business chat windows to 72 hours.

 

🎬 [55:15] Part 4 – Film Marketing: Social Media Special: Back To The Future (1985)

Natalie and Pascal have far too much fun celebrating the 40th Anniversary of one of the best movies of the ’80s by imagining that Back To The Future was released in 2025. What would a social media campaign look like?

Natalie’s Social Media ideas:

• A comprehensive “choose your own adventure” style Instagram grid, where you can navigate numbered posts to make your own Back To The Future adventure
• Filters! Where will 88mph take you?
• AI tools – generate your own future tech, what will you create? This could be an excellent website minigame with competition prizes
• Soundtrack – “you know that new sound you’ve been looking for?” – ability to remix this audio for TikTok but insert your own soundtrack, what’s the future going to hear?
• 5th November, 1955 – the original date Doc Brown inputted into the DeLorean, deserves a little more celebration!  And appeal to an older audience, where were you in 1955 and 1985? Were you born on October 26, 1985, or November 5, 1955?

Pascal’s Social Media ideas:

• Retro games 80s style with you are Marty Mcfly riding your skateboard and driving the DeLorean and earning points each time you avoid an obstacle and grab parts of the flux capacitor across Hill Valley – share your score online
• Ring hotline number and listen a message from Doc Brown with competition to win a ride on the DeLorean to a local premiere
• Art fans and 80s dressing up competition at your local cinema, plus selfie wall for posts on Instagram, Facebook, etc.
• Invite film podcasters and vloggers on set of Back To The Future or organise online press conferences with the informal media
• Lypsinc trends with the most famous lines from the movie, either Doc Brown or Marty McFly, or Biff Tannen?
• Appeal to dog lovers, Is your dog smart? fun BTTF games to be recorded and shared online (Copernicus 1955, Einstein 1985)

 

What about you? What social media tactics would you use if ‘Back To The Future’ was released in 2025?

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Thank you very much for watching and listening to this recording of the Social Media News Room with Natalie Eminae and Pascal Fintoni.

Have we missed anything? Let us know if you are aware of changes and updates we should have mentioned.

And what film should we include in our next Film Marketing – Social Media Special review?

About Natalie Eminae

Natalie Eminae is the owner of Ococo Media and she specialises in helping small businesses achieve more through their social media channels. Keeping everything jargon-free, Natalie and her team can take care of many aspects of your digital marketing activities from content creation to content promotion including social media advertising.

If you would like more information on what was discussed in this episode, feel free to contact Natalie Eminae on:

www.ococomedia.co.uk the official website for contacting Natalie Eminae

linkedin.com/in/natalieeminae

twitter.com/OCOCOMedia

Thank you for watching and listening!

Please share today’s show with your community if you feel that it would be useful to them. Also, we welcome suggestions for topics and guests that would help all of us create better online content faster. Simply get in touch with me on pascal@pascalfintoni.com