From compelling online articles to researching contacts from traditional and online media, we explore all options to help you build, manage and protect your online reputation.


“It was excellent! Lots of extremely useful information that I am inspired to use for myself and my clients… Thanks again.
– Paul Grahamslaw, Lighthouse PR & Media


Online PR and Reputation Management is focused on taking the initiative in terms of the opinion your audience will have about you and your business.

Our practical and results-driven advice is informed by an in-depth knowledge of traditional PR and advertising.

The Internet has created more opportunities, it has also extended the network of potential PR partners.

The options are so numerous that a clear and practical strategy is necessary to avoid wasting time and resources.

It begins with a decision about what you want people to believe about you, your business and your industry as a whole.

These core themes are then translated into stories that will appeal to media partners, from journalists to twitter followers.

Our Approach

We begin our work by exploring the smart way to approach Online PR with the ‘Unbreakable Rope Model’.

Next we create your ‘Online Reputation Framework’ by using the radio interview technique exercise.

We can then plan and develop your Online PR Campaign using ‘Reputation Agents’ and ‘Reputation Triggers’.

We get practical by learning how to research media contacts and create press releases with the ‘PR Big Story Angle’

We maximise the impact of our PR activities using the ‘Paid – Earned – Shared – Owned’ formula on blogs, podcast shows and video interviews.

We summarise all your findings and ideas into a personalised ‘Online PR & Reputation Action Plan’ and the right AI options for you.

Next Steps


I’d just like to say again how much I enjoyed your workshops yesterday and I’m already planning on how I can implement many of your suggestions you made to improve my business.”
– Phil Mason, Advantage Web Designs

Pascal Fintoni & Associates is a trading name of ArcLight Marketing and Media Ltd. Reg No. 07934869
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