From keywords research to creating compelling content for linking partners, we cover all aspects of search engine optimisation to drive quality traffic to your website using the smartest AI tools.


It was a great event, it got rid of the fear of SEO and explained in a clear way what I need to do.
– Vicky Carr, Verve Words


Search Engine Optimisation (SEO) is about getting more traffic by appearing on the search engine results pages when customers use Google, Yahoo, Bing and other hubs.

The activities are commonly know as keyword research, content optimisation and back linking.

Although to date, the results have been mixed and often short-lived.

We take the view that a more mature approach is required nowadays, we have to take into consideration searcher behaviour and the dramatic impact of mobile search on social platforms.

With a clear focus on increased sales, we want to ensure that you are featured across many search services such as Google Maps, Google Images, Google News, Google Videos and Shopping.

We plan your SEO strategy with three types of search engine users in mind: The Expert Searcher, The Casual Searcher and The Interrogator.

Our Approach

We begin by explaining the 2 strategies you will need: Search Presence and Search Campaign.

We help you understand the 3 steps of your Search Presence Strategy: ‘Confirmation – Collaboration – Cooperation’.

As a result we can learn how to drive traffic using the ‘Google CV Planner’, the ‘Trusted Network Principle’ and the ‘Guest Marketing Tactic’.

We build on this strong foundation with the 3 steps of your Search Campaign Strategy: ‘Generation – Selection – Optimisation’.

We show you more current ways to research keywords and secure inbound links using the ‘Search Campaign Content Matrix’.

We capture all your learning into a practical and achievable ‘3-Month SEO Action Plan’ supported by smart AI solutions.

Next Steps

Flipboard Search Engine Optimisation SEO Mag Promo by Pascal Fintoni



I thoroughly enjoyed the SEO session yesterday. The content was great and delivered in a way that worked very well for me. You gave me a lot to think about.”
– Jean Talbot, Lamplighter Associates

Pascal Fintoni & Associates is a trading name of ArcLight Marketing and Media Ltd. Reg No. 07934869
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