SEARCH ENGINE OPTIMISATION & AI

Overview

Search Engine Optimisation (SEO) is about getting more traffic by appearing on the search engine results pages when customers use Google, Yahoo, Bing and other hubs.

The activities are commonly know as keyword research, content optimisation and back linking.

Although to date, the results have been mixed and often short-lived.

We take the view that a more mature approach is required nowadays, we have to take into consideration searcher behaviour and the dramatic impact of mobile search on social platforms.

With a clear focus on increased sales, we want to ensure that you are featured across many search services such as Google Maps, Google Images, Google News, Google Videos and Shopping.

We plan your SEO strategy with three types of search engine users in mind: The Expert Searcher, The Casual Searcher and The Interrogator.

Our Approach

We begin by explaining the 2 strategies you will need: Search Presence and Search Campaign.

We help you understand the 3 steps of your Search Presence Strategy: ‘Confirmation – Collaboration – Cooperation’.

As a result we can learn how to drive traffic using the ‘Google CV Planner’, the ‘Trusted Network Principle’ and the ‘Guest Marketing Tactic’.

We build on this strong foundation with the 3 steps of your Search Campaign Strategy: ‘Generation – Selection – Optimisation’.

We show you more current ways to research keywords and secure inbound links using the ‘Search Campaign Content Matrix’.

We capture all your learning into a practical and achievable ‘3-Month SEO Action Plan’ supported by smart AI solutions.

Next Steps