The 7 Habits Of Successful Content Creators

Episode 5: The 7 Habits Of Successful Content Creators

We put the spotlight on Content Marketing Studio show host Pascal Fintoni who shares his lessons as a digital marketing trainer and content marketer.

Watch the Q&A Replay session below:

In this episode we explore the following topics:

• How to get started if you are new to content marketing and how to avoid burn-out if you are a regular content creator
• Why the term ‘content marketing’ could soon become meaningless if you do not explore its definition much closer
• The importance of the perspective of the ‘content consumer’ and the three stages of trust: visibility-credibility-interactivity
• How the ‘7 habits of successful creators’ can provide simple solutions to the challenges facing individuals tasked with content marketing
• The need to embrace the 3 forms of content creation: conception, curation, contribution to avoid losing your audience
• The essential online tools and apps to help you create better online content faster

Key resources recommended by Pascal Fintoni for content curation:

• epicbeat / Pascal’s favourite online tool to curate articles, videos and podcasts
• buzzsumo / an alternative to epicbeat if you prefer their simpler dashboard
• contentgems / provides daily alerts direct to Pascal’s inbox on selected topics
• statista / a fantastic online resource for data, stats and graphs on a range of subjects
• newsnow / a search engine dedicated to news articles across industries
• news.google / an alternative to newsnow.co.uk if you prefer a simpler interface
• youtube / will need no introduction, make sure to use search filters for speed
• stitcher / helps you find podcasts on topics relevant to your audience
• flipboard / online ‘magazine’ platform to save your curated articles
• similarweb / great search tool to help you find additional authority websites

Key resources recommended by Pascal Fintoni for content creation:

• pexels / pixabay / morguefile / unsplash / websites offering copyright free stock photography to create lead visuals for your blog and social media posts
• canva / pablo / instaquote for android / instaquote for ios / websites and mobile apps to help you edit photos by adding text and other elements
• quik for android / quick for ios / fantastic GoPro app to create short ‘promo reels’ using photos and videos captured on your phone
• periscope / blab / mobile and website app to create recordings of live discussions to be repurposed
• ecamm call recorder / easy to use software to help you record skype calls as video and audio interviews
• audio hijack / powerful software to record skype calls and create high quality podcast episodes

About Pascal Fintoni

Pascal Fintoni started his career in 1994 in London working for a well known holiday company creating campaigns for TV, radio, newspapers and of course the Internet. Pascal quickly developed a passion and unrivalled knowledge for digital content leading to his appointment as the Chief Executive Officer at The Centre for eBusiness in 2009.

Pascal now runs his own agency – ArcLight Marketing and Media Ltd – specialising in digital marketing and website content training. Pascal is also a film producer and director and he has successfully introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create better online content faster.

If you would like more information on what was discussed in this episode, feel free to contact Pascal Fintoni on:

linkedin.com/in/pascalfintoni

twitter.com/pascalfintoni

Thank you for watching and listening!

Please share today’s show with your community if you feel that it would be useful to them. Also, we welcome suggestions for topics and guests that would help all of us create better online content faster. Simply get in touch with me on pascal@pascalfintoni.com