Spotlight on LinkedIn Updates, AI-powered ads, creative FAQs and ‘Gremlins’ – SMNR

Welcome to the Social Media Newsroom with your hosts, Natalie Eminae and Pascal Fintoni.

They have researched and selected the most important news and updates from your favourite social networks so you don’t have to!

Each episode is produced as an audio and video magazine with four segments full of practical suggestions and inspiring ideas to fuel your next social media strategy meeting.

Think of it as your backstage pass to the world of social media marketing!

➡️ You can listen to the whole conversation or fast-forward to your preferred segment:

🔎 [02:48] 𝗣𝗮𝗿𝘁 𝟭 – 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗼𝗻: LinkedIn and, why are the best features always taken away?

We look back at the past 6 months and give you a recap on the sometimes surprising updates that took place across the first half of 2024.

We also ask ourselves a few questions including, why are so many good features replaced by lesser options? And why can’t we find another B2B social network?

💻 [23:04] 𝗣𝗮𝗿𝘁 𝟮 – 𝗧𝗵𝗲 𝗢𝗡𝗘 𝘁𝗲𝗰𝗵 𝗼𝗿 𝘁𝗮𝗰𝘁𝗶𝗰 𝘁𝗼 𝘁𝗿𝘆 𝗼𝘂𝘁:

Pascal’s recommendation:

Tactic – Update your FAQs section on your website and share them on social media as a content series, and be creative!

Natalie’s recommendation:

Tactic – Catch up on all of the action (and AI headlines) from the Meta Marketing Summit https://events.atmeta.com/marketingsummit-vod and test out new AI Ad features (as applicable for your business)

👍👎 [30:59] 𝗣𝗮𝗿𝘁 𝟯: 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁/𝗡𝗼𝘁 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁

Pascal presents news/announcements from social media platforms and asks Natalie to react by stating ‘important’ or ‘not important’. It’s great fun!

From WhatsApp’s AI chatbot push to Instagram’s quick share option and TikTok’s collaboration feature. We’ll also dive into advertiser updates on Twitter and Snapchat, including carbon footprint tracking and AI-powered ad creation tools from Meta. Plus, find out how long your Instagram Reels should be for maximum reach!

🎬 [46:30] 𝗣𝗮𝗿𝘁 𝟰 – 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 – 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝗽𝗲𝗰𝗶𝗮𝗹: Gremlins (1984)

We celebrate the 40th Anniversary of this 80’s classic by imagining that Gremlins is released for the first time this year. What would an interactive social media marketing campaign look like?

Keep watching as Pascal and Natalie have far too much fun exploring audience engagement campaigns using the film’s best assets from the intriguing strapline to the enigmatic posters and the essential instructions known by everyone:

Number 1, keep him away from bright light
Number 2, keep him away from water
Number 3, most importantly don’t ever feed him after midnight

And finally, would you give Pascal and Natalie the social media management job at Warner Bros.? Let us know what you think and share your own film social media marketing ideas in the comments.

OFFICIAL WEBSITE https://www.warnerbros.co.uk/movies/gremlins

OFFICIAL SOCIAL MEDIA https://www.facebook.com/gremlinsmovie/

OFFICIAL TRAILER https://www.youtube.com/watch?v=XBEVwaJEgaA

Thank you very much for watching and listening to this recording of the Social Media News Room with Natalie Eminae and Pascal Fintoni.

Have we missed anything? Let us know if you are aware of changes and updates we should have mentioned.

And what film should we include in our next Film Marketing – Social Media Special review?

About Natalie Eminae

Natalie Eminae is the owner of Ococo Media and she specialises in helping small businesses achieve more through their social media channels. Keeping everything jargon-free, Natalie and her team can take care of many aspects of your digital marketing activities from content creation to content promotion including social media advertising.

If you would like more information on what was discussed in this episode, feel free to contact Natalie Eminae on:

www.ococomedia.co.uk the official website for contacting Natalie Eminae

linkedin.com/in/natalieeminae

twitter.com/OCOCOMedia

Thank you for watching and listening!

Please share today’s show with your community if you feel that it would be useful to them. Also, we welcome suggestions for topics and guests that would help all of us create better online content faster. Simply get in touch with me on pascal@pascalfintoni.com