In this special recording, we review the many announcements made by the Meta team working on Facebook Messenger, WhatsApp for Business and Instagram Direct.
As always make sure to have your pen and notepad ready, lots in there to help you create that unique and personal experience for your customers:
[01:00] Initial Reactions: we share our first impressions about ‘Conversations 2022‘ the first virtual conference from Meta that focused solely on business messaging and outline the structure of our review.
[04:45] Business Messaging is the next level of digital transformation for small businesses: we discuss this statement made by one the Meta product leaders and whether providing an immersive dialogue is exactly what social media marketing is all about.
[08:12] Overview and structure of Conversations 2022: I outline the key elements of the conference from the keynotes to the three separate tracks: developers, small businesses, enterprises, the product spotlights including Meta Business Suite and of course the stats:
We also react to this additional statement: “Your customers need something from you to make that final decision.” and the CTAs for small businesses to concentrate on: “Click To Message” and “Click To Have A Conversation”.
[17:10] Breakdown of the Small Business Track: we talk about the production (combining pre-recorded and live video footage together with promo reels) and the modules:
[19:10] Get More Potential Customers: we discuss the advice given in this tutorial – 1. establish a presence on Meta 2. encourage your audience to ‘click to message’ 3. support your activities with adverts and to practically make it happen.
[23:35] Turn Potential Customers Into Sales: we look at the list of options to support small business owners – creating FAQs, designing action buttons, setting up auto-complete answers, recording several voice messages, assigning specific questions to team members, publishing full catalogue, offering live audio and video calls, and much more!
[33:38] Highlights from the other modules: conversations can vastly increase the conversion rate of your website and other platforms, being able to send notifications to your audience who has opted-in via Reels and other options, the latest and surprising addition to the Meta family: Kustomer, the all-in-one CRM solution.
[47:50] Natalie’s advice on how to get started with Business Messaging:
Thank you very much for watching and listening to this recording of the Social Media News Round Up.
Have we missed anything? Let us know if you are aware of changes and updates we should have mentioned.
Natalie Eminae is the owner of Ococo Media and she specialises in helping small businesses achieve more through their social media channels. Keeping everything jargon-free, Natalie and her team can take care of many aspects of your digital marketing activities from content creation to content promotion including social media advertising.
If you would like more information on what was discussed in this episode, feel free to contact Natalie Eminae on:
www.ococomedia.co.uk the official website for contacting Natalie Eminae
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