[02:00] Is the 2021 social media formula Groups+Live+Advertising still valid in 2022?
[03:10] General social media trends in 2022: integration of newsletter plug-ins, live audio rooms, carousel posts doing better than video and images.
[05:15] Facebook Update: it’s all about the hyper personalisation experience for your network, understanding the Facebook screen scroll, taking advantage of the Facebook Shops, Live, Stories and targeting ads.
[21:08] LinkedIn Update: the platform is now playing to its strengths with multimedia posts, creating a more visual experience, better data segmentation for advertisers, and remaining the most trusted social network.
[28:50] Pinterest Update: the Pinterest Predicts Report is out, a great source of information and inspiration for all the visual marketers out there.
[29:25] Twitter Update: an intriguing ‘Shop Module’ was announced recently to showcase your products, Live Shopping experience is being planned too, Twitter Communities is their version of Groups with potential charge your members.
[36:35] The Social Content Of The Month: 9 Reasons Why Twitter Is Actually Good by Brad R. Edwards for MakeUseOf.com https://www.makeuseof.com/why-twitter-is-actually-good/
[43:00] The Social Media Tactic Of The Month: use daysoftheyear.com to work on your seasonal social media campaign and take advantage of special international/national days and key anniversaries
[45:38] The Social Media Tool Of The Month: Twitter 2022 Events Calendar https://business.twitter.com/en/resources/twitter-marketing-calendar.html
[47:05] The Content Creation Tool Of The Month: Twitter Spaces, the live audio streaming service which gives you access to a comprehensive (and free) set of features: from scheduling to inviting guests, downloading a recording of your audio file and much more.
Thank you very much for watching and listening to this recording of the Social Media News Round Up.
Have we missed anything? Let us know if you are aware of changes and updates we should have mentioned.
Natalie Eminae is the owner of Ococo Media and she specialises in helping small businesses achieve more through their social media channels. Keeping everything jargon-free, Natalie and her team can take care of many aspects of your digital marketing activities from content creation to content promotion including social media advertising.
If you would like more information on what was discussed in this episode, feel free to contact Natalie Eminae on:
www.ococomedia.co.uk the official website for contacting Natalie Eminae
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