[01:40] Instagram the surprise winner of 2020, not only did the platform celebrate its 10th birthday but it also introduced new features to make messaging, online shopping and video marketing a lot easier.
[16:10] Facebook has continued to make the headlines for all the right and wrong reasons, for us marketers we have enjoyed new features for advertising, live video, Facebook Shops, Facebook News, Messenger Rooms and many more.
[31:00] WhatsApp has surprised marketers and casual users with a greater integration with Facebook products such as Messenger including easier way to shop and sell products via the platform.
[38:15] Twitter is still trying to find its place in the social media ecosystem with the introduction of audio tweets, fleets, the return of the Twitter Lists and stricter censorship although fact-checking remains a challenge.
[47:50] Pinterest has had a great year by providing the right experience for the right online businesses with the launch of Story Pins, better integration with video content and more robust merchant tools.
[52:35] Linkedin saw a vast increase in engagement, introduced us to a new interface design, video chats, Linkedin Stories (of course), events pages, and launched how to guides for businesses and advice on finding new employment, etc.
Natalie Eminae is the owner of Ococo Media and she specialises in helping small businesses achieve more through their social media channels. Keeping everything jargon-free, Natalie and her team can take care of many aspects of your digital marketing activities from content creation to content promotion including social media advertising.
If you would like more information on what was discussed in this episode, feel free to contact Natalie Eminae on:
www.ococomedia.co.uk the official website for contacting Natalie Eminae
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