How To Use Sales Skills Effectively In A Digital World

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Episode 7: Sales Skills In A Digital World

In this episode of The Content Marketing Studio show, we interview sales and marketing ‘veteran’ Michael McMeekin who reflects on his 30 years experience and how little has changed in the way we sell even with new technologies.

Watch the Q&A Replay session below:

In this episode we explore the following topics:

• How to plan and review your sales process to increase conversion both offline and online
• Why your website experience needs to replicate face-to-face interaction
• What is often lacking in e-commerce websites from information to interaction
• Why you should always start with your business and human interaction, and not a website
• Why the FAQs section could be one of the most important elements of your website
• The need to present your business, your products/services and yourself as low risk
• The 4 key elements potentially holding you back:
  • lack of confidence in your own abilities
  • old fashioned practices and views
  • not practising your selling skills
  • lack of current sales process mapping

Key resources mentioned in this episode:

• google diagrams (aka google drawings) / used by Michael McMeekin and his clients to plan and review sales processes
• one note / note taking app offered by Microsoft, also allows you to share and collaborate on new ideas
• evernote / another popular note taking app

About Michael McMeekin

Michael is the managing director of Arrow Sales, a training and consultancy firm specialising in helping you improve your sales skills and increase your profit. His career began 30 years ago with IBM and a rapid progression into corporate IT sales followed, in the last 10 years Michael has been working with individuals and organisations to boost their sales confidence by applying practical sales skills that bring results.

If you would like more information on what was discussed in this episode, feel free to contact Michael McMeekin on:

www.arrowsales.co.uk the official website for Arrow Sales

linkedin.com/in/michaelmcmeekin

twitter.com/ArrowSales

Thank you for watching and listening!

Please share today’s show with your community if you feel that it would be useful to them. Also, we welcome suggestions for topics and guests that would help all of us create better online content faster. Simply get in touch with me on pascal@pascalfintoni.com