How To Become More Visible Using Speaking As A Marketing Tactic
Episode 46 – How To Become More Visible Using Speaking As A Marketing Tactic with Hilary Dunne from The Brand Activators.
At the heart of your content marketing strategy is the power of your personal brand and how it can be brought forward with sharing your experience.
I am joined by speaker agent and event director Hilary Dunne for a truly enlightening conversation about increasing your visibility and credibility using your voice:
In this episode Hilary Dunne and I talk about:
adapting to the impact of the pandemic in particular using virtual platforms and the introduction of coaching services to speakers
why so many people can use speaking and storytelling to deliver their messages from team leadership to marketing technique
the range of speaking formats from keynote, signature presentations, virtual coaching, product demonstration and online courses or pop-up events
how your key staff can become part of your sales and marketing strategy and why you should invest in their professional development
using speaking to amplify your brand and why it is important to build on your ongoing success with collaterals, reviews and online visibility
the definition of a keynote presentation and how you can develop ‘spin-off’ smaller talks and sessions for your customers
creating products such as courses, membership, books, mastermind sessions and retreats as an ‘add-on’ to extend the experience you started with your presentation
what is meant by story and storytelling and how it can be used to craft a presentation that will be of interest to your chosen audience
the key elements of her new speaker coaching programme that can help individuals become ‘speaker-ready’ from developing your backstory to your promo pack
her thoughts about online events and the software solutions that can help design a great experience for speakers and audiences alike
how we all have a story and it is up to us to tell it and to link it to our careers, our products and services and our experiences
and so much more!
About Hilary Dunne
Hilary Dunne is the founder of Brand Activators an Events & Speaker Agency providing full-service events management, expert Speakers and associate training programmes. She has over 26 years experience delivering significant high profile events for a wide range of clients across multiple sectors. Hilary is always sharing her passion for events and the positive impact they can have for attendees as well as supporting speakers on their journey.
Please share today’s show with your community if you feel that it would be useful to them. Also, we welcome suggestions for topics and guests that would help all of us create better online content faster. Simply get in touch with me on firstname.lastname@example.org