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How To Become More Visible Using Speaking As A Marketing Tactic

How To Become More Visible Using Speaking As A Marketing Tactic

Episode 46 – How To Become More Visible Using Speaking As A Marketing Tactic with Hilary Dunne from The Brand Activators.

At the heart of your content marketing strategy is the power of your personal brand and how it can be brought forward with sharing your experience.

I am joined by speaker agent and event director Hilary Dunne for a truly enlightening conversation about increasing your visibility and credibility using your voice:

In this episode Hilary Dunne and I talk about:

  • adapting to the impact of the pandemic in particular using virtual platforms and the introduction of coaching services to speakers
  • why so many people can use speaking and storytelling to deliver their messages from team leadership to marketing technique
  • the range of speaking formats from keynote, signature presentations, virtual coaching, product demonstration and online courses or pop-up events
  • how your key staff can become part of your sales and marketing strategy and why you should invest in their professional development
  • using speaking to amplify your brand and why it is important to build on your ongoing success with collaterals, reviews and online visibility
  • the definition of a keynote presentation and how you can develop ‘spin-off’ smaller talks and sessions for your customers
  • creating products such as courses, membership, books, mastermind sessions and retreats as an ‘add-on’ to extend the experience you started with your presentation
  • what is meant by story and storytelling and how it can be used to craft a presentation that will be of interest to your chosen audience
  • the key elements of her new speaker coaching programme that can help individuals become ‘speaker-ready’ from developing your backstory to your promo pack
  • her thoughts about online events and the software solutions that can help design a great experience for speakers and audiences alike
  • how we all have a story and it is up to us to tell it and to link it to our careers, our products and services and our experiences
  • and so much more!

About Hilary Dunne

Hilary Dunne from The Brand Activators onThe Content Marketing Studio with Pascal Fintoni

Hilary Dunne is the founder of Brand Activators an Events & Speaker Agency providing full-service events management, expert Speakers and associate training programmes. She has over 26 years experience delivering significant high profile events for a wide range of clients across multiple sectors. Hilary is always sharing her passion for events and the positive impact they can have for attendees as well as supporting speakers on their journey.

The Brand Activators Official Website

Free Resource: 100 Stages To Speak On

The Brand Activators on Facebook

The Brand Activators on Twitter

Hilary Dunne on Linkedin

Thank you for watching and listening!

Please share today’s show with your community if you feel that it would be useful to them. Also, we welcome suggestions for topics and guests that would help all of us create better online content faster. Simply get in touch with me on pascal@pascalfintoni.com



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