Hootsuite’s 2025 Trends Report, AI Assistants, New Metrics and Wallace & Gromit!

Welcome back to the Social Media Newsroom with Pascal Fintoni and Natalie Eminae, for another episode full of updates, advice, and tech to inspire your next social media plan.

This video and audio magazine has it all, from deep dives into the latest news and reports to bite-sized reviews of social tech and tactics across your favourite platforms, including:

Hootsuite’s Social Media Trends Report 2025: What is next for social media marketers across three central themes: content experimentation, social listening and AI?

Planning and Getting Feedback: We share innovative ways to use AI Assistants and Days of the Year to make your 2025 content strategy the best yet!

Film Marketing – Social Media Special: We celebrate the return of our favourite TV heroes, Wallace and Gromit, and our favourite TV villain, Feathers McGraw, with a deep dive into the social media campaign from Aardman Studios!

 

 

➡️ You can listen to the whole conversation or fast-forward to your preferred segment:

🔎 [03:04] 𝗣𝗮𝗿𝘁 𝟭 – 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗼𝗻: Hootsuite’s Social Media 2025 Trends Report

We review and react to one of the most anticipated reports for social media marketers, and suggest ways to apply the insights and suggestions contained in this extensive document including:

1. Agility and Informed Strategy: Top-performing social teams focus on social listening to understand and act on trends that align with their strategy, rather than chasing every trend.

2. Creative Disruption: Brands are prioritising creativity over strict brand consistency, with many experimenting with new tones and personas to entertain and engage their audience.

3. Outbound Engagement: Brands are strategically engaging in creators’ comment sections to gain visibility and foster community, with a focus on timely and relevant comments.

4. Micro-Virality: Brands are aiming for smaller-scale virality within their own audience by using social listening to make informed decisions about which trends to embrace.

And so much more!

You can download your copy of the Hootsuite’s Social Media Trends 2025 Report here

 

💻 [18:36] 𝗣𝗮𝗿𝘁 𝟮 – 𝗧𝗵𝗲 𝗢𝗡𝗘 𝘁𝗲𝗰𝗵 𝗼𝗿 𝘁𝗮𝗰𝘁𝗶𝗰 𝘁𝗼 𝘁𝗿𝘆 𝗼𝘂𝘁:

Pascal’s recommendation:

Tech – NotebookLM by Google https://notebooklm.google/ add your LinkedIn url and generate an audio summary and critique of your current LinkedIn profile and content.

Natalie’s recommendation:

Tactic – Now is the time to plan your 2025 campaign! Remember to check https://www.daysoftheyear.com/ https://www.awarenessdays.com/ and https://business.x.com/en/resources/x-marketing-calendar#country=global for all of the key 2025 digital trends and any “days” you might want to incorporate into your marketing calendar.

 

👍👎 [24:26] 𝗣𝗮𝗿𝘁 𝟯: 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁/𝗡𝗼𝘁 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁

Pascal presents news/announcements from social media platforms and asks Natalie to react by stating ‘important’ or ‘not important’. It’s a fun segement!

From Instagram’s new Reels performance explainer to Meta introducing a new ‘Views’ metric and its AI Assistant, Internet users spending 2½ hours daily on social media, Bluesky Social gaining traction, Australia considering stricter social media age restrictions, and Netflix new “Moments” feature, allowing users to create and share clips across social networks.

🎬 [41:26] 𝗣𝗮𝗿𝘁 𝟰 – 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 – 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝗽𝗲𝗰𝗶𝗮𝗹: ‘Wallace & Gromit: Vengeance Most Fowl’ (2024)

Join Pascal and Natalie as they celebrate the upcoming release of ‘Wallace & Gromit: Vengeance Most Fowl’ by exploring its delightful Autumn 2024 social media marketing campaign!

From Clever Content Strategies:

• Early teasers building anticipation, including a montage of previous productions
• Character-focused content, including the return of Feathers McGraw as the villain
• Behind-the-scenes glimpses, like unboxing videos of official merchandise
• Vertical videos tailored for each platform’s unique features

To Engaging Cross-Platform Approaches:

• Official website serving as a hub for perennial content
• Strategic use of Instagram, Threads, and Facebook for targeted audience reach
• Platform-specific trailers: 30-second for BBC, 2-minute for Netflix
• YouTube channel compilation of all promotional content

And Delightful Fan Interactions:

• User-generated content featuring fans’ pets dressed as characters
• Red carpet debuts for both human creators and clay figurines
• Relatable meme content using iconic Wallace & Gromit moments
• Active engagement with fans in social media comments

OFFICIAL WEBSITE
wallaceandgromit.com

OFFICIAL SOCIAL MEDIA
Instagram, Threads, Facebook

Are you as delighted as we are that Aardman Studios is bringing these beloved characters back? Send us your comments and any other social media tactics you have spotted.

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Thank you very much for watching and listening to this recording of the Social Media News Room with Natalie Eminae and Pascal Fintoni.

Have we missed anything? Let us know if you are aware of changes and updates we should have mentioned.

And what film should we include in our next Film Marketing – Social Media Special review?

About Natalie Eminae

Natalie Eminae is the owner of Ococo Media and she specialises in helping small businesses achieve more through their social media channels. Keeping everything jargon-free, Natalie and her team can take care of many aspects of your digital marketing activities from content creation to content promotion including social media advertising.

If you would like more information on what was discussed in this episode, feel free to contact Natalie Eminae on:

www.ococomedia.co.uk the official website for contacting Natalie Eminae

linkedin.com/in/natalieeminae

twitter.com/OCOCOMedia

Thank you for watching and listening!

Please share today’s show with your community if you feel that it would be useful to them. Also, we welcome suggestions for topics and guests that would help all of us create better online content faster. Simply get in touch with me on pascal@pascalfintoni.com