Welcome back to the Social Media Newsroom with Pascal Fintoni and Natalie Eminae.
Get ready for more news, practical tips, rants and raves about your favourite social networks!
This is your audio and video magazine with lots of information organised into 4 segments, and in this episode, we look at:
Let’s make 2025 the year you master video marketing on social media, we have all the tactics and tech for you.
A social media tech and a tactic for you to try out. And why is the Facebook ‘Friends’ tab back?
Film Marketing – Social Media Special: Sinner (2025) did the success of this new fantastical movie surprised even the marketers?
โก๏ธ You can listen to the whole conversation or fast-forward to your preferred segment:
๐ [03:06] ๐ฃ๐ฎ๐ฟ๐ ๐ญ – ๐ฆ๐ฝ๐ผ๐๐น๐ถ๐ด๐ต๐ ๐ผ๐ป: ๐ฉ๐ถ๐ฑ๐ฒ๐ผ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐๐ผ๐ฐ๐ถ๐ฎ๐น ๐บ๐ฒ๐ฑ๐ถ๐ฎ
Pascal and Natalie share their best recommendations and advice in this ‘how to’ discussion focused on creating video content for social media that will engage audiences.
Here are the key take-aways:
- Plan and Prep Before You Shoot
- Define your goals and audience
- Draft simple brand guidelines for video
- Start with What Youโre Comfortable With
- Curate and share relevant videos
- Record short, private video messages to build confidence
- Capture Everyday Moments
- Film spontaneous clips during events or daily routines
- Save B-roll footage for future use
- Experiment and Analyze
- Test different formats, lengths, and styles
- Review metrics to see what resonates and refine your approach
- Use the Right Tools and Templates
- Use Canva or similar platforms for quick, branded edits
- Repurpose content across platforms, adjusting format and presentation as needed
- Engage and Iterate
- Respond to audience feedback
- Gradually increase your on-camera presence as confidence grows
- Celebrate wins and share positive feedback or endorsements (e.g., awards, testimonials)
Intrigued? Make sure to watch and listen to our full conversation, and for more practical guidance on video for social media feel free to access the following resources:
Social Media Video Academy from Ococo Media
Video Marketing Online Course from Pascal Fintoni
๐ป [28:26] ๐ฃ๐ฎ๐ฟ๐ ๐ฎ – ๐ง๐ต๐ฒ ๐ข๐ก๐ ๐๐ฒ๐ฐ๐ต ๐ผ๐ฟ ๐๐ฎ๐ฐ๐๐ถ๐ฐ ๐๐ผ ๐๐ฟ๐ ๐ผ๐๐:
Pascalโs recommendation: Tech โ https://creators.instagram.com/edits the new and easy-to-use vertical video editor from Instagram
Extra: https://www.choppity.com/ AI-powered video editor that will convert your Zoom calls into vertical videos and more
Natalieโs recommendation: Tactic โ The latest research from Pinterest and MAGNA reveals that itโs possible to generate up to 24% more sales by optimising for positivity and visibility. So, letโs stay on the bright side.
Further reading on the research piece: https://business.pinterest.com/en-gb/blog/how-positive-platforms-impact-marketing-performance/
๐๐ [34:03] ๐ฃ๐ฎ๐ฟ๐ ๐ฏ: ๐๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐/๐ก๐ผ๐ ๐๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐
Pascal presents news/announcements from social media platforms and asks Natalie to react by stating โimportantโ or โnot importantโ. It’s a fun segment!
Highlights include:
- LinkedIn’s addition of video uploads to articles
- WhatsApp’s new feature to add music to Status updates
- Facebook’s revival of the “Friends” tab
- LinkedIn’s expansion of analytics
- TikTok’s extended US sale deadline
- Meta’s test of ad-free subscriptions
- TikTok’s crackdown on AI disinformation
- and LinkedIn’s integration with Calendly
๐ฌ [46:28] ๐ฃ๐ฎ๐ฟ๐ ๐ฐ – ๐๐ถ๐น๐บ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด – ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น: Sinners (2025)
Pascal and Natalie review the social media marketing activities for the film “Sinners” (2025), directed by Ryan Coogler and starring Michael B. Jordan in dual roles as twin brothers who return to their hometown to start again, only to be confronted by a supernatural evil.
Three Key Tactics:
- Long slow โrevealโ about the film, characters, and storyline + 2-3 weeks Marketing Sprints: This tactic involves gradually revealing information about the film and its characters over time, combined with short, intense marketing sprints.
- Technical Marketing and Format Promotion: This includes promoting the use of IMAX and 70mm formats, with a 10-minute Kodak video where Ryan Coogler explains his choice of formats, and technical breakdown videos.
- Resharing reviews, artwork from fans, and praises from fellow filmmakers: This tactic focuses on engaging with the community by resharing positive reviews, fan artwork, and accolades from other filmmakers including Tom Cruise!.
Lessons/Key Takeaways:
- Timing is everything: Pushing the spending in the two weeks leading up to the film launch is a risky but genius move for driving traction and immediate cinema ticket bookings.
- Build and nurture your community: Your community is your biggest cheerleader and holds incredible value for driving visibility and engagement.
- Embrace the power of acclaim: Shout about your brand wins and high scores on platforms like Rotten Tomatoes.
‘Sinners’ has been so well received and has become somewhat of a surprise hit. And understandably, the marketers were perhaps caught off guard and may have missed some key social media tactics…
Letโs see if Pascal and Natalie can help with someย additional social media marketing tactics:
- More User-Generated Content and Interactivity
- Launch Snapchat or Instagram filters allowing fans to โbecomeโ the twins (Michael B. Jordanโs characters), tapping into the filmโs unique dual-role hook.
- Encourage fans to predict plot twists or character fates (e.g. โWho will turn into a vampire first?โ) using interactive polls or challenges on social media.
- Expanding the Universe
- Build on the filmโs rich world by inviting fans to explore character backstories, 1930s Mississippi folklore, and vampire lore through dedicated mini-sites or social campaigns.
- Release banks of quotes, snapshots, and audio clips for fans to remix and share, increasing organic reach and complicity with the audience.
- Sustaining Momentum Post-Release
- Continue to ride the wave of critical acclaim (e.g. 98% Rotten Tomatoes score) by repurposing positive reviews and endorsements into branded graphics and video snippets for ongoing promotion.
- Lean into the hype and donโt shy away from celebrating awards, milestones, or viral moments. Feature them prominently in your content calendar.
- Refining Visual Consistency and Thematic Threads
- Organise social feeds with recurring themes or grouped posts (e.g. character spotlights, soundtrack features) to create a more cohesive and navigable experience for fans.
- Use filters and templates that echo the filmโs distinctive color palette and visual style, reinforcing brand identity across all platforms.
Our thanks to the ‘Sinners’ production team, cast and crew for the inspiration. The campaign clearly demonstrates the power of blending traditional tactics (trailers, posters, critical endorsements) with modern, interactive social media strategies.
Over to you. What social media tactics would you use to promote ‘Sinners’?
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Thank you very much for watching and listening to this recording of the Social Media News Room with Natalie Eminae and Pascal Fintoni.
Have we missed anything? Let us know if you are aware of changes and updates we should have mentioned.
And what film should we include in our next Film Marketing – Social Media Special review?
About Natalie Eminae
Natalie Eminae is the owner ofย Ococoย Mediaย and she specialises in helping small businesses achieve more through their social media channels. Keeping everything jargon-free, Natalie and her team can take care of many aspects of your digital marketing activities from content creation to content promotion including social media advertising.
If you would like more information on what was discussed in this episode,ย feel free to contactย Natalie Eminaeย on:
www.ococomedia.co.ukย the official website for contacting Natalie Eminae
Thank you for watching and listening!
Pleaseย share today’s show with your communityย if you feel that it would be useful to them. Also, we welcome suggestions for topics and guests that would help all of us create better online content faster. Simply get in touch with me onย pascal@pascalfintoni.com
