10, 9, 8, 7, …
Like many of you, I stayed up to watch the successful launch of Artemis II.
It really felt like an incredible moment in our history.
Sometimes, we need to pause and marvel at what we’re capable of when we combine human imagination with technical excellence.
The ingenuity behind this mission. The science. The years of dreaming, planning, testing, failing, learning, and trying again. It’s extraordinary.
I really get emotional and then again, for Roger Edwards and me, space travel has been a huge part of our podcast, Two Geeks and a Marketing Podcast.
We’ve explored it as a theme because it represents something profound about the human spirit: our ability to ignore limits, our curiosity about what lies beyond.
We even covered the marketing of Artemis I in a previous episode 😁
For me, Artemis II goes beyond rockets and physics. It’s about the convergence of everything we’re truly good at.
Engineering and imagination.
Data and dreams.
Individual brilliance and collective effort.
The ability to bring thousands of people together toward a single, seemingly impossible goal.
And closer to home… We’re living through challenging times. (there’s an understatement)
Technology moves faster than our ability to make sense of it.
AI raises questions we’re still learning to ask and answer properly.
Digital transformation feels relentless.
But moments like this remind us that when we combine human imagination with technical capability, when we dream big and work together, we can achieve the extraordinary.
So keep dreaming.
Keep building.
Keep bringing people together toward something meaningful.
To the crew and everyone involved in this mission, wishing you a safe journey and return.
To your success, and ours.
Pascal
hashtagthoughtfulthursday hashtagArtemisII hashtagInnovation hashtagHumanIngenuity
Video Source: YouTube | The Guardian News | Nasa
I’m telling you, imagination is THE differentiator in the age of AI.
I recently came across this short video from Hannah Fry, and no surprise there, I loved it!
Here’s my favourite quote: “You should imagine that you’re a film director. You have a character in mind, and you should prompt your AI accordingly.”
I’ve always wondered whether combining my passion for digital marketing, storytelling, and film production would actually work together.
For years, I’ve used references, trailers, interviews, and marketing ideas from the world of cinema.
Hoping that people would politely let me get away with it.
Although if you think about, filmmakers, after all, are the ultimate entrepreneurs.
More recently, I’ve been teaching the ‘Acting as…’ method in our ABCD AI prompt templates (although I prefer the term ‘brief’ 😉
So it’s rather nice to see that the analogy and references aren’t so far-fetched after all.
Hannah’s perspective is that AI is really, really good at roleplaying.
It’s not a database. It’s not an encyclopedia.
It’s an improvisational actor that can become any character imaginable.
So don’t prompt it like you’re searching Google. Direct it like you’re a film director working with an actor.
Don’t say: “Give me three interesting facts about science.”
Say: “You are a world-renowned scientist with PhDs in biology, chemistry, and physics. Your nephew says science is boring. You have only a few minutes to give him counter-examples. What extraordinary stories do you use?”
One restricts what AI can do. The other awakens its potential through imagination.
This is why imagination matters more than ever. Not despite AI, but because of it.
The better you are at envisioning characters, scenarios, and contexts (the skills of storytellers and filmmakers) the better you’ll be at working with AI.
And yes, be polite, you never know…
To your success!
And thanks to Hannah Fry 😉 🙏
Pascal
Video Credit: YouTube @fryrsquared/shorts
“AI is a better critic than a creator.”
I shared this statement at a recent briefing on creativity and AI.
Disappointing news, perhaps, for those who rely heavily on AI to create their content for websites, social media, and beyond.
And it may well be that my position stems from the fact I thoroughly enjoy writing articles, recording podcasts, and producing videos.
So I have to bear this in mind, but that is certainly what I have observed after nearly two and half of workshops and one-to-one sessions.
I do like using AI (a lot!) for the repurposing and reviewing stages, it’s always so inspiring.
However, judging by the volume of content solely created by AI on YouTube, social media, and forums, we need to be careful.
At a time when trust is being eroded and becoming so hard to establish and keep, finding and sharing our one true human voice is the differentiator.
Here’s what I’m proposing: a two-tier content framework for businesses and marketers.
Tier One: Imagined and crafted by you. Your original insights, your unique perspective, your authentic voice. This is where trust lives.
Tier Two: Curated and co-created by you and AI. News roundups, repurposed content, summarised insights. This is about convenience.
AI as your assistant, not your replacement.
The problem isn’t AI itself.
The problem is when we abdicate our voice entirely to it.
The problem is when we stop doing the work.
Creativity comes from the hurdles, the frustrations and self-doubt that comes with putting pen to paper, or finger tips to keyboard.
Your customers don’t want perfectly polished AI-generated content. They want to hear from you, imperfect, human, real. Which so happens to be what you want to.
So spend time on both tiers. Use AI where it excels, as critic, as editor, as repurposing engine.
But never let it replace what makes you irreplaceable.
Your voice. Your experience. Your humanity.
That’s what builds trust. That’s what creates connection.
To your success!
Pascal
