Pascal and Natalie share their best recommendations and advice in this ‘how to’ discussion focused on creating video content for social media that will engage audiences.
Here are the key take-aways:
Plan and Prep Before You Shoot
Define your goals and audience
Draft simple brand guidelines for video
Start with What Youโre Comfortable With
Curate and share relevant videos
Record short, private video messages to build confidence
Capture Everyday Moments
Film spontaneous clips during events or daily routines
Save B-roll footage for future use
Experiment and Analyze
Test different formats, lengths, and styles
Review metrics to see what resonates and refine your approach
Use the Right Tools and Templates
Use Canva or similar platforms for quick, branded edits
Repurpose content across platforms, adjusting format and presentation as needed
Engage and Iterate
Respond to audience feedback
Gradually increase your on-camera presence as confidence grows
Celebrate wins and share positive feedback or endorsements (e.g., awards, testimonials)
Intrigued? Make sure to watch and listen to our full conversation, and for more practical guidance on video for social media feel free to access the following resources:
Extra: https://www.choppity.com/ AI-powered video editor that will convert your Zoom calls into vertical videos and more
Natalieโs recommendation: Tactic โ The latest research from Pinterest and MAGNA reveals that itโs possible to generate up to 24% more sales by optimising for positivity and visibility. So, letโs stay on the bright side.
Pascal presents news/announcements from social media platforms and asks Natalie to react by stating โimportantโ or โnot importantโ. It’s a fun segment!
Highlights include:
LinkedIn’s addition of video uploads to articles
WhatsApp’s new feature to add music to Status updates
Pascal and Natalie review the social media marketing activities for the film “Sinners” (2025), directed by Ryan Coogler and starring Michael B. Jordan in dual roles as twin brothers who return to their hometown to start again, only to be confronted by a supernatural evil.
Three Key Tactics:
Long slow โrevealโ about the film, characters, and storyline + 2-3 weeks Marketing Sprints: This tactic involves gradually revealing information about the film and its characters over time, combined with short, intense marketing sprints.
Technical Marketing and Format Promotion: This includes promoting the use of IMAX and 70mm formats, with a 10-minute Kodak video where Ryan Coogler explains his choice of formats, and technical breakdown videos.
Resharing reviews, artwork from fans, and praises from fellow filmmakers: This tactic focuses on engaging with the community by resharing positive reviews, fan artwork, and accolades from other filmmakers including Tom Cruise!.
Lessons/Key Takeaways:
Timing is everything: Pushing the spending in the two weeks leading up to the film launch is a risky but genius move for driving traction and immediate cinema ticket bookings.
Build and nurture your community: Your community is your biggest cheerleader and holds incredible value for driving visibility and engagement.
Embrace the power of acclaim: Shout about your brand wins and high scores on platforms like Rotten Tomatoes.
‘Sinners’ has been so well received and has become somewhat of a surprise hit. And understandably, the marketers wereperhaps caught off guard and may have missed some key social media tactics…
Letโs see if Pascal and Natalie can help with someย additional social media marketing tactics:
More User-Generated Content and Interactivity
Launch Snapchat or Instagram filters allowing fans to โbecomeโ the twins (Michael B. Jordanโs characters), tapping into the filmโs unique dual-role hook.
Encourage fans to predict plot twists or character fates (e.g. โWho will turn into a vampire first?โ) using interactive polls or challenges on social media.
Expanding the Universe
Build on the filmโs rich world by inviting fans to explore character backstories, 1930s Mississippi folklore, and vampire lore through dedicated mini-sites or social campaigns.
Release banks of quotes, snapshots, and audio clips for fans to remix and share, increasing organic reach and complicity with the audience.
Sustaining Momentum Post-Release
Continue to ride the wave of critical acclaim (e.g. 98% Rotten Tomatoes score) by repurposing positive reviews and endorsements into branded graphics and video snippets for ongoing promotion.
Lean into the hype and donโt shy away from celebrating awards, milestones, or viral moments. Feature them prominently in your content calendar.
Refining Visual Consistency and Thematic Threads
Organise social feeds with recurring themes or grouped posts (e.g. character spotlights, soundtrack features) to create a more cohesive and navigable experience for fans.
Use filters and templates that echo the filmโs distinctive color palette and visual style, reinforcing brand identity across all platforms.
Our thanks to the ‘Sinners’ production team, cast and crew for the inspiration. The campaign clearly demonstrates the power of blending traditional tactics (trailers, posters, critical endorsements) with modern, interactive social media strategies.
Over to you. What social media tactics would you use to promote ‘Sinners’?
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Thank you very much for watching and listening to this recording of the Social Media News Room with Natalie Eminae and Pascal Fintoni.
Have we missed anything? Let us know if you are aware of changes and updates we should have mentioned.
And what film should we include in our next Film Marketing – Social Media Special review?
About Natalie Eminae
Natalie Eminae is the owner ofย Ococoย Mediaย and she specialises in helping small businesses achieve more through their social media channels. Keeping everything jargon-free, Natalie and her team can take care of many aspects of your digital marketing activities from content creation to content promotion including social media advertising.
If you would like more information on what was discussed in this episode,ย feel free to contactย Natalie Eminaeย on:
Pleaseย share today’s show with your communityย if you feel that it would be useful to them. Also, we welcome suggestions for topics and guests that would help all of us create better online content faster. Simply get in touch with me onย pascal@pascalfintoni.com
