Transform Your Social Media With The Right Marketing Strategy
Episode 24: How To Transform Your Social Media With The Right Marketing Strategy with Sally Parker.
In this episode, we speak to communications and social media consultant Sally Parker from Pick & Mix Marketing about the immense benefits of designing a strategy, the 6 stages to create your own digital marketing ‘itinerary’, and… selling 400 turkeys in 8 weeks, her love of Yorkshire tea and much more!
During the interview, we ask Sally to share her advice and suggestions on:
- Why you should keep your marketing strategy simple, flexible, changeable and jargon free
- How the term ‘strategy’ may get in the way and can give the impression that the process is more laborious or challenging that it really is
- Why the right strategy can help you communicate the right message in the most professional manner
- Why you should consider and use your strategy as an itinerary about your business journey and destination
- Why you should not let your perceived lack of ICT and computer skills limit your ambitions when it comes to your digital marketing strategy
- Why social media marketing is informed by the content of the marketing strategy and not the other way around
- How to best monitor the competition so that you can make better decisions about your social media channels and content
- Why the quality of interaction with your followers is more important to you than the number of followers
- How to be clearer about your own milestones, achievements and positioning within your industry and professional network
- Which marketing mix work well together: email + social media + PR ; SMS + social media ; WOM + social media
- What content type and format is best suited for each of the most famous social media platform
The Six Strategy Design Stages recommended by Sally Parker:
- Assessing Your Current Situation which will include your customers’ online behaviour, your competitors’ activities, your current marketing performance and overall match to your business plan
- Establishing Your Objectives by profiling your current and future audience, identifying your short/mid/long term milestones as well as what makes you unique
- Identifying Your Channels best suited to communicate with your customers from website to social media and multimedia content
- Creating Your Marketing Plan to schedule the range of activities across the identified channels
- Allocating Activities to individuals from internal and external teams together with training requirements, systems and processes to facilitate implementation
- Measuring and Monitoring your success with the right matrix and report formats to make wise decisions on how to improve
Key resources mentioned by Sally Parker in this episode:
- hootsuite / the social media management tool favoured by Sally, in particular their listening streams function to keep up with topical conversations
- canva / the ever popular photo editing and graphic design platform for your website, blog headers and social media content
- boomerang / the creative app from Instagram to help you create animated video clips that play back and forth
- giphy / another app to help you create animated images with text which are increasingly visible on social media
- camtasia / video editing software used by Sally to record and create her video tutorials
- screenflow / alternative to camtasia suggested by Pascal
- quik / powtoon / biteable / rawshorts / alternative photos and 2d cartoons editing software suggested by Leon
- wordpress / the preferred website solution for Sally with the welcome addition of the SEO plug-in
- google analytics / facebook insights / twitter analytics / the essential monitoring tools to be added to your digital marketing measurement toolkit
About Sally Parker
After working in Advertising Sales for 9 years, Sally launched Pick & Mix Marketing her dedicated agency specialising in social media strategy, management and training. She is both a student and a practitioner of digital marketing with a great combination of marketing qualifications and practical experiences. Sally enjoys making a difference to her clients, from training businesses on how to use social media to writing content to debating the best way forward with a marketing strategy.
If you would like more information on what was discussed in this interview, feel free to get in touch with Sally on:
pick & mix marketing official website
Thank you for watching and listening!
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A collection of photographs from our digital marketing speaking and training sessions.
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