Spotlight on YouTube updates, content scheduler, TikTok US ban and ‘Super Mario Bros. Movie’ – SMN

Spotlight on YouTube updates, content scheduler, TikTok US ban and ‘Super Mario Bros. Movie’ – SMN

Welcome to the Social Media Newsroom with your hosts, Natalie Eminae and Pascal Fintoni.

Join us for the latest updates, key take-aways and expert insights about your favourite social media platforms.

In this audio and video magazine, we’ve got four jam-packed segments with suggestions and inspiring ideas for next your social media strategy meeting.

➡️ You can listen to the whole conversation or fast-forward to your preferred segment:

🔎 [01:54] Part 1 – Spotlight on: YouTube latest announcements and a very important question

We react to 4 recent announcements and clarification shared by the YouTube CEO Neal Mohan in a recent blog post:

1- YouTube bringing more support for YouTube Shorts and AI-produced videos
2- Sources of income for creators will be diversified including storefronts, courses and memberships
3- The growing trend of the ‘living room watch time’ – what to do about it?
4- More investment in making the platform safer for all users from tackling deepfake and abuse

We also spend time discussing a very important issue: is YouTube a social network or a video hosting platform with social elements?

💻 [29:00] Part 2 – The ONE tech or tactic to try out

Pascal’s recommendation:

Tech Adobe Express released a completely free social media scheduler!

Natalie’s recommendation:

Tactic – Get started with video (because there’s no time like the present!) and we’re currently running a series on this over on the OCOCO blog, covering strategy, equipment, technical requirements and suggested ideas – 

👍👎 [34:47] Part 3 – Important/Not Important

Pascal presents news/announcements from social media platforms and asks Natalie to react by stating ‘important’ or ‘not important’. It’s great fun!

Included in this episode: Instagram Reels up to 3 mins, Facebook reintroducing the ‘Poke’, the TikTok US ban, YouTube new policy on AI content disclosure, social media updates features on Google Business Profile, Instagram ‘Get Orders’ stickers.

🎬 [45:51] Part 4 – Film Marketing – Social Media Special: Super Mario Bros. Movie

Another great film marketing review, could this be the most successful game to movie transition to date?

We share lots of inspiring examples of user-generated content, PR Stunts, community events centred around one of the most popular video games and characters of all time. The results? Countless social media posts from the fans creating an irresistible lead up to the premieres!

Highlights include the ‘official’ website advertising the Super Mario Bros. Plumbing Service together with a pre-recorded voicemail message from Luigi, the TV adverts at the Super Bowl, drone shows at premieres, partnership with Amazon, movie Instagram stickers, countdown and recorded video gaming sessions between the voice-over artists, and so much.




#TheSuperMarioBrosMovie #SuperMarioBros #MovieClips
Thank you very much for watching and listening to this recording of the Social Media News Room with Natalie Eminae and Pascal Fintoni.

Have we missed anything? Let us know if you are aware of changes and updates we should have mentioned.

And what film should we include in our next Film Marketing – Social Media Special review?

About Natalie Eminae

Social Media Newsroom with Natalie Eminae and Pascal Fintoni

Natalie Eminae is the owner of Ococo Media and she specialises in helping small businesses achieve more through their social media channels. Keeping everything jargon-free, Natalie and her team can take care of many aspects of your digital marketing activities from content creation to content promotion including social media advertising.

If you would like more information on what was discussed in this episode, feel free to contact Natalie Eminae on: the official website for contacting Natalie Eminae

Thank you for watching and listening!

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