Spotlight on TikTok, Short Form Videos, Twitter/X Content Calendar and Oppenheimer’s campaign – SMN

Spotlight on TikTok, Short Form Videos, Twitter/X Content Calendar and Oppenheimer’s campaign – SMN

Welcome to another recording of the Social Media Newsroom with Natalie Eminae and Pascal Fintoni for the latest updates, rants and raves about your favourite social networks.

We continue with our brand new format, four segments packed full with news, tech and ideas for your next social media campaign:

➡️ You can listen to the whole conversation or fast-forward to your preferred segment:

🔎 [01:54] Part 1 – Spotlight on: TIKTOK

A deep dive and review of the TikTok What’s Next 2024 Trend Report focused on ‘Creative Bravery’ with current and future users’ expectations and experience divided into 3 key areas:

– Curiosity Peaked

– Storytelling Unhinged

– Bridging The Trust Gap

What does it all mean and how can we apply the findings from TikTok into our short form vertical video content across all social networks?

You can download your copy of the TikTok Trends Report here:

💻 [26:57] Part 2 – The ONE tech or tactic to try out

Pascal’s recommendation:

Tech – Content Outline Generator generate new ideas by breaking down the content for your chosen subject into subtopics and headings

Natalie’s recommendation:

Tactic – Short form videos – scientifically, our brains love it and even if TikTok isn’t the right fit for you / your brand, you can leverage this media on other networks that might have more opportunity (like Reels on Facebook or Instagram).

For further reading, check out for expert short form video tips.

👍👎 [47:02] Part 3 – Important/Not Important

Pascal presents news/announcements from social media platforms and asks Natalie to react by stating ‘important’ or ‘not important’. It’s great fun!

Included in this episode: advertising rules and new dashboard, text-to-video generative AI, marketing calendar from Twitter/X, online shopping on social networks, messaging is the new social and what is happening with AR/VR?

🎬 [56:55] Part 4 – Film Marketing – Social Media Special: Barbie The Movie

We look back at the social media marketing campaign of the other 2023 summer blockbuster!

Lots of ideas and inspirational activities for social media marketers out there: from different header graphics design depending on the platform to smart YouTube tactics (including a year long countdown video), exquisite repurposing of comments and awards nominations, and the #barbenheimer user-generated campaign of course!

Official Websites

Official Social Media

Official Hashtag #Oppenheimer


Thank you very much for watching and listening to this recording of the Social Media News Room with Natalie Eminae and Pascal Fintoni.

Have we missed anything? Let us know if you are aware of changes and updates we should have mentioned.

And what film should we include in our next Film Marketing – Social Media Special review?

About Natalie Eminae

Social Media Newsroom with Natalie Eminae and Pascal Fintoni

Natalie Eminae is the owner of Ococo Media and she specialises in helping small businesses achieve more through their social media channels. Keeping everything jargon-free, Natalie and her team can take care of many aspects of your digital marketing activities from content creation to content promotion including social media advertising.

If you would like more information on what was discussed in this episode, feel free to contact Natalie Eminae on: the official website for contacting Natalie Eminae

Thank you for watching and listening!

Please share today’s show with your community if you feel that it would be useful to them. Also, we welcome suggestions for topics and guests that would help all of us create better online content faster. Simply get in touch with me on

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