Menu

Spotlight on TikTok Holiday Guide, Old Schools Apps, AI Social Feeds and ‘Pulp Fiction’

Spotlight on TikTok Holiday Guide, Old Schools Apps, AI Social Feeds and ‘Pulp Fiction’

Welcome back to the Social Media Newsroom with your hosts, Pascal Fintoni and Natalie Eminae, and this episode is bursting with insights and ideas for your next social media planning session!

This video and audio magazine is all about keeping you fully up-to-date

From deep dives into the latest tactics to bite-sized reviews of social media news and tech across your favourite platforms, including:

Holiday marketing hacks on TikTok: Discover how to leverage TikTok Spotlight for festive campaigns

The curious case of “Old School” apps: We’ll unpack the trend of these nostalgic apps making a comeback

AI’s growing influence on social feeds: Uncover how Artificial Intelligence is personalizing the content you consume

Plus, we’ve got something for movie buffs and marketing whizzes alike – a deep dive into the imaginary social media campaign of Pulp Fiction!

โžก๏ธ You can listen to the whole conversation or fast-forward to your preferred segment:

๐Ÿ”Ž [03:57] ๐—ฃ๐—ฎ๐—ฟ๐˜ ๐Ÿญ – ๐—ฆ๐—ฝ๐—ผ๐˜๐—น๐—ถ๐—ด๐—ต๐˜ ๐—ผ๐—ป: TikTok Holiday Guide aka 2024 End of Year Playbook

We review the content of this fascinating guide combining behavioural data and insights with practical tips and tactics.

For examples, did you know…

  • 84% of TikTok users start their Christmas shopping early, with many beginning their hunt for gifts way before December?
  • 58% of users indulge in self-giftingย during holiday shopping events, highlighting the importance of marketing strategies that encourage personal purchases?
  • Using trending hashtags like #BlackFriday and #Christmasย can significantly enhance your holiday marketing reach on TikTok?
  • Post-holiday shopping (Q5)ย remains active on TikTok, as audiences continue to seek out deals and products between Christmas and mid-January?

You can download the TikTokm 2024 Holiday Guide directly to your laptop here.

๐Ÿ’ป [21:56] ๐—ฃ๐—ฎ๐—ฟ๐˜ ๐Ÿฎ – ๐—ง๐—ต๐—ฒ ๐—ข๐—ก๐—˜ ๐˜๐—ฒ๐—ฐ๐—ต ๐—ผ๐—ฟ ๐˜๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ ๐˜๐—ผ ๐˜๐—ฟ๐˜† ๐—ผ๐˜‚๐˜:

Pascalโ€™s recommendation:

Tech โ€“ Pablo by Buffer it is an oldie but a goodie! Create a series of the same image in different sizes/ratios with just a few clicks.

Natalieโ€™s recommendation:

Tech โ€“ Google Trends – a super easy way to track the popularity of search terms, plus their daily newsletter delivers the latest trending topics direct to your mailbox.

๐Ÿ‘๐Ÿ‘Ž [26:54] ๐—ฃ๐—ฎ๐—ฟ๐˜ ๐Ÿฏ: ๐—œ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜/๐—ก๐—ผ๐˜ ๐—œ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜

Pascal presents news/announcements from social media platforms and asks Natalie to react by stating โ€˜importantโ€™ or โ€˜not importantโ€™. It’s great fun!

From AI-powered feeds on Instagram to Youtube’s new sharing feature ‘Hype’, Meta releasing a new video GenAI app (and smart RayBan glasses!), vertical videos everywhere including LinkedIn, X/Twitter rolling out Connect TV app, Pinterest Perfomance+ is live and Threads’ user base is on the rise.

๐ŸŽฌ [41:26] ๐—ฃ๐—ฎ๐—ฟ๐˜ ๐Ÿฐ – ๐—™๐—ถ๐—น๐—บ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด – ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—ฆ๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น: ‘Pulp Fiction’ (1994)

Join Pascal and Natalie as they celebrate the 30th Anniversary of this cinematic masterpiece their own unique way: by imagining that Pulp Fiction was released this year! And what could a social media marketing campaign look like?

We hope you get inspired by the endless possibilities of bringing Pulp Fiction into the digital age! Let us know what you think of our ideas and share your own too:

From Innovative Content Ideas

  • A countdown using the golden watch that will build anticipation
  • Character postcards to showcase the film’s iconic personalities
  • Repurposed praises and reactions using the poster’s distinct visual style
  • Vertical videos using the rule of thirds to share storyline teasers

To Interactive Challenges

  • The “Royal with Cheese” dialogue duet TikTok challenge
  • The Jack Rabbit Slim Twist Contest using the green screen filter
  • The “Personality Goes A Long Way” lip-sync battle

And Surprising Bonus Features

  • A reimagined trailer with a modern twist and the option to edit your own clips
  • Easter eggs and trivia to take you deeper into the Tarantino-verse
  • An online series starring the problem-solving Winston Wolf

OFFICIAL WEBSITE

https://www.miramax.com/movie/pulp-fiction/ย 

OFFICIAL SOCIAL MEDIA

https://www.facebook.com/PulpFiction


Fancy more social media ideas from another Tarantino movie? Check out our film marketing special for “Reservoir Dogs” – it’s another great episode!

Thank you very much for watching and listening to this recording of the Social Media News Room with Natalie Eminae and Pascal Fintoni.

Have we missed anything? Let us know if you are aware of changes and updates we should have mentioned.

And what film should we include in our next Film Marketing – Social Media Special review?

About Natalie Eminae

Social Media Newsroom with Natalie Eminae and Pascal Fintoni

Natalie Eminae is the owner ofย Ococoย Mediaย and she specialises in helping small businesses achieve more through their social media channels. Keeping everything jargon-free, Natalie and her team can take care of many aspects of your digital marketing activities from content creation to content promotion including social media advertising.

If you would like more information on what was discussed in this episode,ย feel free to contactย Natalie Eminaeย on:

www.ococomedia.co.ukย the official website for contacting Natalie Eminae

linkedin.com/in/natalieeminae

twitter.com/OCOCOMedia

Thank you for watching and listening!

Pleaseย share today’s show with your communityย if you feel that it would be useful to them. Also, we welcome suggestions for topics and guests that would help all of us create better online content faster. Simply get in touch with me onย pascal@pascalfintoni.com



< Back to Social Media Newsroom

< Back To All Video Channels

Pascal Fintoni & Associates is a trading name of ArcLight Marketing and Media Ltd. Reg No. 07934869
© 2011- 2024 Pascal Fintoni. All Rights Reserved.