Spotlight On Linkedin Strategies with Judy Parsons and Nigel Cliff

A few months ago I was invited by the team at We Are UMi, one of the UK’s premier destination to help your business go further, to host expert Q&As for their Table Talk series.

I remember the two interviews below very fondly and I thought they would be a great addition to the Social Media Newsroom channel.

1. How To Unlock Your Linkedin Potential with Judy Parsons, a video Q&A originally published on Table Talk by We Are UMi:

[0.00 – 2.26] Introductions and Judith’s own journey from B2B marketing professional to Linkedin Consultant.

[3:44-5:56] How to create a client-focused profile that gets you found by your target audience.

[9:19-13:06] Top tips to ensure your LinkedIn profile stands out from your profile image to your call to action.

[13:33-16:58] How to sell and promote your services on by positioning yourself as an expert through their profile and activity on LinkedIn.

[17:08–27:03] Get your LinkedIn profile noticed with thought leadership comments, liking and sharing other LinkedIn connections posts to create dialogue.

[35:17– 47:12] Getting business clients via LinkedIn through engagement on other professional influencers LinkedIn profiles and connecting with them.

[48:43– 50:00] Useful apps and tools to consider to make running your Linkedin account a litte easier.

[52:00- 57:55] We bring our conversation to a close by  asking Judy about focuses on the latest changes to the platform.

If you would like more information on what was discussed in this video, feel free to contact Judith Parsons on LinkedIn – connect with her and request a copy of her FREE ebook “1 Hour to a LinkedIn Profile That Gets You Found & Noticed”:

linkedin.com/in/judithparsons/

Email: judy@judithparsons.com

2. How To Use Linkedin To Grow Your Business and Personal Brand with Nigel Cliff from Value Exchange, a video Q&A originally published on Table Talk by We Are UMi:

[00:01:12] Nigel shares his business journey to date, talks about digital stories and his interest in lead generation in the b2b market.

[00:03:45] How to best to use LinkedIn as a step into a customer journey leading to a face to face conversation.

[00:06:02] Why Linkedin is a place to build trust and develop your personal brand and why it is not the platform for just selling.

[00:16:38] A practical discussion exploring why people are not happy about their profile, not confident about how to communicate, what to share, comment on and the fear of being criticised or judged.

[00:22:59] I ask Nigel about the steps he would recommend to break through those barriers.

[00:40:01] Nigel shares his lessons and suggestions about LinkedIn posts and the algorithms.

[00:50:17] Why Linkedin will remain the best networking and lead generation platform for b2b certainly, building trust by sharing useful information and connecting with individuals in a gentle, measured and planned way.

If you would like more information on what was discussed in this table talk webinar, feel free to connect with Nigel Cliffe on:

Linkedintraining.co.uk the official website for contacting Nigel Cliffe

linkedin.com/in/nigeljcliffe/

Thank you for watching and listening!

Please share this blog post with your community if you feel that it would be useful to them. Also, we welcome suggestions for topics and guests that would help all of us create better online content faster. Simply get in touch with me on pascal@pascalfintoni.com