Social Media News Round Up – Summer 2018
Social Media News Round Up – Summer 2018 special with Natalie Eminae.
The team is back for another series of updates on the most popular social media platforms.
We start with some individual news: Leon’s got a brand new job, Natalie’s got a brand new team and I have got a brand new office (well almost) and we get straight into the latest news for Facebook, Instagram, Youtube, Linkedin, Twitter and more…
[00:02:40] a reasonably busy summer for Facebook with some tweaking to the layout of profiles, pages and groups; a future re-release of Facebook Marketplace; new features including uploading Stories from desktop, adverts options reshuffled and playing vertical videos in full
[00:19:30] The battle between Instagram and Snapchat continues; Instagram Stories doing better than Facebook Stories; opportunities to take advantage of IG TV for long form content; community watching of video content to engage your audience
[00:29:20] YouTube slowly rolling out the 3 video display options: landscape, square, portrait; and a bizarre PR stunt with a full movie being uploaded ‘by error’
[00:32:10] Linkedin making small, slow but clear progress in the right direction with the increase in hashtags, the re-introduction of Linkedin Groups, a refresh of the messaging app and the addition of machine translation
[00:39:00] Twitter is still looking for its place in the social media ecosystem, recently sending suggestions of accounts to unfollow; investing in AI to remove fake accounts and malicious content
[00:47:30] Strategy Of The Month: investing more time in building relationships with micro-influencers and community managers
[00:47:30] App Of The Month: buzzsumo.com
[00:54:15] Leon’s Find Of The Month: Google France advising its users of the imminent closure of Google+ and suggesting moving on to Twitter or Facebook
We hope you found the content useful and do get in touch with your questions and suggestions for our monthly social media news roundups via firstname.lastname@example.org .
About Natalie Eminae
Natalie Eminae is the owner of Ococo Media and she specialises in helping small businesses achieve more through their social media channels. Keeping everything jargon-free, Natalie and her team can take care of many aspects of your digital marketing activities from content creation to content promotion including social media advertising.
If you would like more information on what was discussed in this episode, feel free to contact Natalie Eminae on:
www.ococomedia.co.uk the official website for contacting Natalie Eminae
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