[02:55] Facebook is launching Facebook News, the Instagram shopping experience is expanded further, Rooms get a promotional push, Facebook Live is still key and a lot more is revealed about the Facebook Algorithm and the importance of creating meaningful content (do not miss the summary from Natalie!)
Original Facebook article: https://about.fb.com/news/2021/01/how-does-news-feed-predict-what-you-want-to-see/
[26:40] WhatsApp is becoming a firm favourite for individuals as well as brands but the platform is tackling some essential data privacy issues.
[33:33] Twitter continues to look for that breakthrough to success as a social network, could it come from their recent acquisition of an email marketing service? For now, we can look forward to better content and identity verification features and experimenting with Twitter Fleets (Stories).
[45:35] Pinterest have released their predictions for 2021, all 150 of them! Happily, the information is organised in sectors and themes to make it easier for you to review. https://business.pinterest.com/en-gb/content/pinterest-predicts/
Also, we are seeing more B2B activity on Pinterest too!
[52:18] LinkedIn has had a record year in 2020 with greater engagement and more active accounts than ever before. LinkedIn Stories, LinkedIn Events and LinkedIn Live are still underused features, perhaps we will see more inspiring examples in 2021.
[59:15] Social Media Content of the month: Official Twitter Business Content Planner, a really practical and inspiring guide and year diary to come up with even better tweets!
[01:08:12] Social Content Creation App of the month: Happs.tv https://happs.tv/ , an impressive live streaming platform to help you produce highly interactive live sessions on Facebook, Twitter, Instagram, YouTube and custom destinations.
[01:10:35] Social Media Tactic of the month: Plan, Plan, Plan. But not just your social media marketing activities, your creative and reflective time away from the computer too. So important when working from home.
[01:15:42] Social Media App of the month: Pocket Coach https://www.pocketcoach.co/ the perfect digital companion to make sure you make time to recharge and your day is full of regular enjoyable breaks.
Thank you very much for watching and listening to his recording of the Social Media News Round Up.
Have we missed anything? Let us know if you are aware of changes and updates we should have mentioned.
The team at We Are UMi is on a mission to make it easier for you and your business to do more and go further. They do this by helping you find and use the right information, expertise and finance so you can get more of what you want – whether that’s more customers, funding, talent or simply time – Just Ask UMi.
Natalie Eminae is the owner of Ococo Media and she specialises in helping small businesses achieve more through their social media channels. Keeping everything jargon-free, Natalie and her team can take care of many aspects of your digital marketing activities from content creation to content promotion including social media advertising.
If you would like more information on what was discussed in this episode, feel free to contact Natalie Eminae on:
www.ococomedia.co.uk the official website for contacting Natalie Eminae
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