Quick Fire Q&A: Lessons From An Entrepreneur And Podcaster
Episode 33 – Quick Fire Q&A: Lessons From An Entrepreneur And Podcaster with Mark Asquith from Excellence Expected.
In this interview, we talk about solving your clients’ problems to design and deliver new services and how podcasting became a surprising platform for success.
During the interview, we ask Mark to share his views and thoughts on:
- where we are in the UK in terms of the adoption of content marketing and what the challenges are
- how he began as a podcaster in 2011 by following his passion for popular culture and DC comics
- how he came up with the idea for ‘Podcast Websites’ as a service and solution for other creators
- why content marketing is not new but it is now more practical and impactful than ever
- how he regularly identified problems and obstacles to design and launch new solutions
- why it is important to pay attention to your audience reactions to continuously update your business offers
- what the difference is between content creation and content marketing and why so many get it wrong
- how he adapted the format of his podcast episodes from series to seasons and from long form to short form
- how he started ‘documenting’ his progress as an entrepreneur and business mentor to help others
- why you should always seek out the business benefits of your content creation efforts
- the process he went through to introduce recurring revenue streams for his business
- the importance to find your ‘true north’ for your business activities and associated content marketing activities
About Mark Asquith
Mark is the founder of Excellence Expected to help entrepreneurs, podcasters, bloggers and content creators build real businesses by giving them access to a great online community, coaching sessions and great content of course. He is also the co-founder of Podcast Websites providing an all-in-one publishing platform for podcasters from newbies to established show hosts.
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