Meta Summit 2025, Instagram Ranking Signals, LinkedIn Videos, and Batman (1989)

Welcome back to the Social Media Newsroom with Pascal Fintoni and Natalie Eminae, for another episode full of updates, advice, and tech to inspire your next social media plan.

This is you audio and video magazine with tons of carefully researched and curated social media news from your favourite social networks.

In this episode, we look at:

Meta Marketing Summit 2025: what do social media marketers and advertisers need to know to get ready for AI-powered advertising and audience engagement?

A social media tech and a tactic for you to try out. And what are we supposed to make of the Instagram ranking signals or the LinkedIn video trend?

Film Marketing – Social Media Special: what if the classic movie Batman (1989) had been released in 2025? What would a social media marketing campaign look like?

➡️ You can listen to the whole conversation or fast-forward to your preferred segment:

🔎 [02:34] 𝗣𝗮𝗿𝘁 𝟭 – 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗼𝗻: 𝗠𝗲𝘁𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘂𝗺𝗺𝗶𝘁

Natalie and Pascal recap and react to announcements and updates from the latest event from Meta. https://events.atmeta.com/mmsonline2025/Organicsocial

Key Announcements:
1. Advancements in AI-Powered Advertising
2. Expanded E-commerce Integrations
3. Enhanced Privacy and Security Measures
4. New Creator Monetization Tools
5. Meta’s Vision for the Future of Marketing

Key Takeaways from the conversation:

• The summit was held on February 12th, with a theme of ‘The era of performance and possibility.’
• Meta has been consistent in recent years with its focus on interactive advertising, vertical video, and social commerce.
• An interview with outgoing executive Nick Clegg highlighted balancing innovation and responsibility in AI systems.
• Meta highlighted the openness of its AI systems and how businesses can use them to enhance marketing strategies.
• Key stats: 3.24 billion people use a Meta app daily, 50% of content on Instagram is now AI-suggested in feeds.
• Advertising is now a core part of social media strategy, rather than an optional add-on.
• Meta is pushing its ecosystem for e-commerce, positioning itself as a unique trading environment.
• The company continues to focus on supporting content creators and influencers to keep them on the platform.

 

💻 [22:25] 𝗣𝗮𝗿𝘁 𝟮 – 𝗧𝗵𝗲 𝗢𝗡𝗘 𝘁𝗲𝗰𝗵 𝗼𝗿 𝘁𝗮𝗰𝘁𝗶𝗰 𝘁𝗼 𝘁𝗿𝘆 𝗼𝘂𝘁:

Pascal’s recommendation: Tech – Flair AI Your own photoshoot studio, simply select a template, upload a product image, and create your own studio quality promotional photo.

Natalie’s recommendation: Tactic – New ads reports templates have arrived on Meta! Find out what you need to know about setting up automated stats reports to help you keep an eye on your paid social performance.

 

👍👎 [28:04] 𝗣𝗮𝗿𝘁 𝟯: 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁/𝗡𝗼𝘁 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁

Pascal presents news/announcements from social media platforms and asks Natalie to react by stating ‘important’ or ‘not important’. It’s a fun segment!

Highlights include Facebook’s new policy of removing live broadcast videos after 30 days, LinkedIn’s test of a first-degree network feed, YouTube’s surge in podcast listening, TikTok’s 2025 marketing calendar, Instagram’s ranking signals, Pinterest’s 2025 colour palette, Instagram’s new direct messaging features, and LinkedIn’s in-feed carousels for video clips.

 

🎬 [45:15] 𝗣𝗮𝗿𝘁 𝟰 – 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 – 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝗽𝗲𝗰𝗶𝗮𝗹: Batman (1989)

What if Batman had been released in 2025?

Pascal and Natalie imagine a social media marketing campaign for this cult classic.

They focus on three key elements: nostalgia and the origins of Batman as a comic book character, the movie production and actors, and the music by Prince and Danny Elfman.

Let’s look at Natalie’s ideas:

First, fans will be invited to add the Bat symbol to social posts and create TikTok-style challenges where users can “call in the Batman” potentially turning it into a cultural moment.

She also suggests collaborations with shows like Hot Ones and Comic Con guest appearances, possibly featuring Jack Nicholson’s Joker in character.

Additionally, she envisions street art pop-ups and online tours of famous scenes, such as the Joker and his goons ‘virtually’ vandalising an art gallery, offering a digital walkthrough experience of the exhibit.

Pascal’s ideas build on these tactics with:

Randomised filters where users can choose to be team Batman or team The Joker, retro 8-bit video games where players can play as either character.

How about a partnership with a video editing app company? Allowing users to download video clips and a track from The Batman album by Prince, submit their edited videos, and win prizes.

Another idea is an “I am Batman” Reels competition, where participants say the iconic line in their best Bruce Wayne voice, with the closest to Michael Keaton’s voice winning a “BatBadge.”

Alternatively, a Joker version could involve a lip-sync battle with the line “Winged freak terrorizes…?Wait till they get a load of me!”

And so much more!

Like these ideas made up on the spot:

Developing fake LinkedIn profiles for characters like the Joker to recruit ‘henchmen’ is proposed.

Organising a competition for comic book stores to win a ride in the Batmobile to local premieres is mentioned.

The key takeaways from their discussion are to engage brand ambassadors by giving them enjoyable content, create marketing that makes audiences feel part of a moment, and leverage the power of nostalgia to grow an engagement audience.

 

What about you? What social media tactics would you use if Batman was released in 2025?

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Thank you very much for watching and listening to this recording of the Social Media News Room with Natalie Eminae and Pascal Fintoni.

Have we missed anything? Let us know if you are aware of changes and updates we should have mentioned.

And what film should we include in our next Film Marketing – Social Media Special review?

About Natalie Eminae

Natalie Eminae is the owner of Ococo Media and she specialises in helping small businesses achieve more through their social media channels. Keeping everything jargon-free, Natalie and her team can take care of many aspects of your digital marketing activities from content creation to content promotion including social media advertising.

If you would like more information on what was discussed in this episode, feel free to contact Natalie Eminae on:

www.ococomedia.co.uk the official website for contacting Natalie Eminae

linkedin.com/in/natalieeminae

twitter.com/OCOCOMedia

Thank you for watching and listening!

Please share today’s show with your community if you feel that it would be useful to them. Also, we welcome suggestions for topics and guests that would help all of us create better online content faster. Simply get in touch with me on pascal@pascalfintoni.com