Meet The Podcasters: Ashleigh King Host of Nurture Your Zest
Episode 54 – Meet The Podcasters: Ashleigh King Host of Nurture Your Zest audio series.
We continue to explore how you can build your online brand and your audience using podcasting.
I am joined by online marketing consultant and podcast executive producer Ashleigh King for a behind-the-scenes look at her show:
In this episode Ashleigh King and I talk about:
the impact of the global pandemic on her business and how she adapted her services to be online
how she has embraced her hyperactivity and constant imagination to successfully manage several projects
why she adopted the term ‘executive producer’ and the benefits of playing to your strengths when it comes to content creation
how she started as a podcaster and the many influences from her childhood, family and personal events that shaped her vision
the importance of spending time to connect with others and networking so that you can build your production team with like-minded people
her podcast production process before the pandemic at her dedicated studio and how she is recording her episodes remotely right now
how she looks after her guests and uses their contribution to make the podcast show stand out
why she started livestreaming and how being live with an audience has added an interesting dimension to her interviews
looking at your analytics and using the data to inform the content of your podcast episodes as well as your marketing activities
the promotion of the episodes of Nurture Your Zest and lessons she has learned along the way including the importance of a press pack
her plans for the future for the podcast series and the evolution of her brand including a dedicated studio, merchandise and an even greater online experience
and so much more!
About Ashleigh King
Ashleigh King is the founder of Days Like This Are Sweet creative consultancy, the host and executive producer of Nurture Your Zest and TEDx Newcastle University. She is also a coach and trainer for other professionals and brands who want to build their online reputation using podcasting. With over 15 years of experience in Corporate Communications and Events, Ashleigh can empower entrepreneurs, start-ups, and small businesses to position themselves as thought leaders.
Please share today’s show with your community if you feel that it would be useful to them. Also, we welcome suggestions for topics and guests that would help all of us create better online content faster. Simply get in touch with me on firstname.lastname@example.org