Meet The Book Authors: Roger Edwards – ‘Cats, Mats and Marketing Plans’
Episode 59 – Meet The Book Authors: Roger Edwards – ‘Cats, Mats and Marketing Plans’.
Still thinking about writing your first book to build your brand and authority in your sector?
I am joined by marketing strategist and content producer Roger Edwards who recently became a published author:
In this episode Roger Edwards and I talk about:
- his interest and passion for writing and expressing in his own words what he observed from the world of marketing
- the ‘moment’ he realised that capturing his ideas and stories in a book format was a project worth exploring further
- how the reactions to his ‘Cat On The Mat’ story from audiences at events were also the catalyst to transfer his knowledge into a book
- the many ways he kept himself motivated and the benefits of taking breaks from the project
- the importance of trying different methods to capture your ideas from jotting ideas on a notepad to dictating on your phone
- the transition from working on his own to bringing a team with specific roles:
- developmental editor
- proof reader
- graphic designer
- how he came up with the structure of the book as well as its cover and artwork
- the various printing and publishing options available to book authors
- the key lessons contained in the book and the many issues or shortcomings of the majority of marketing strategies
- Roger’s advice on why it is essential to keep marketing simple and cut out the complexity and BS from your sales and marketing activities
- And so much more!
About Roger Edwards
Roger Edwards is a marketing consultant and international speaker on a mission to keep marketing simple and cut the complexity from your marketing strategy. He is a video and podcast series producer and now the author of ‘Cats, Mats and Marketing Plans’ a highly practical guide to creating and implementing a no-nonsense marketing campaign.
Roger Edwards Marketing Official Website
Cats, Mats and Marketing Plans on Amazon
Roger Edwards on Linkedin
Roger Edwards on Twitter
Roger Edwards on YouTube
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