Meet The Book Authors: Roger Edwards – ‘Cats, Mats and Marketing Plans’
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Episode 59 – Meet The Book Authors: Roger Edwards – ‘Cats, Mats and Marketing Plans’.
Still thinking about writing your first book to build your brand and authority in your sector?
I am joined by marketing strategist and content producer Roger Edwards who recently became a published author:
In this episode Roger Edwards and I talk about:
his interest and passion for writing and expressing in his own words what he observed from the world of marketing
the ‘moment’ he realised that capturing his ideas and stories in a book format was a project worth exploring further
how the reactions to his ‘Cat On The Mat’ story from audiences at events were also the catalyst to transfer his knowledge into a book
the many ways he kept himself motivated and the benefits of taking breaks from the project
the importance of trying different methods to capture your ideas from jotting ideas on a notepad to dictating on your phone
the transition from working on his own to bringing a team with specific roles:
developmental editor
proof reader
graphic designer
how he came up with the structure of the book as well as its cover and artwork
the various printing and publishing options available to book authors
the key lessons contained in the book and the many issues or shortcomings of the majority of marketing strategies
Roger’s advice on why it is essential to keep marketing simple and cut out the complexity and BS from your sales and marketing activities
And so much more!
About Roger Edwards
Roger Edwards is a marketing consultant and international speaker on a mission to keep marketing simple and cut the complexity from your marketing strategy. He is a video and podcast series producer and now the author of ‘Cats, Mats and Marketing Plans’ a highly practical guide to creating and implementing a no-nonsense marketing campaign.
Please share today’s show with your community if you feel that it would be useful to them. Also, we welcome suggestions for topics and guests that would help all of us create better online content faster. Simply get in touch with me on pascal@pascalfintoni.com
